It has always been our philosophy to empower our clients to understand the technology so that they can do their part and/or know what we are providing for them. Years ago, we always did one on one classes. When a client needed to know how to do something, we met with them or did phone conversations to help them figure it out and learn. And then, when the class was over, the client went home remembering maybe 30% or 40% of what we said. It’s not that we still don’t do these classes, but we felt there was a better way!
It came to us that instead of doing these in person classes that Instructional Videos could be just as personalized, but that they’d stand the test of time. What we do is screen videos with us talking over them. They are not general videos about a topic, but are specifically designed for each client. We don’t believe that people enjoy watching things that have nothing to do with them. So, for every client that wants instruction, we do videos that are made and focused directly for them.
During the videos, we are typically in their website or the service they want to learn about… The videos show them what to click on to do each function or feature they need to learn about. They aren’t fancy. They are raw videos of us talking to our clients. By the time we do them for a client, we know the skills they have and what they will and won’t understand. There’s no point in showing someone things they already know. So, these are personalized videos showing the client what they do need to learn.
The beauty of them is – the client can watch them over and over and over again!