to Marketing Your Site
on the Internet
The biggest and most effective
way to have your site get listed better in the Search Engines is
to have the site optimized or prepared in the correct manner.
This is well known on the Internet as Search Engine Optimization
(SEO). Most website designers know very little about what
this means because they are only concentrating on making the
site look good, but unfortunately they are missing a whole
element that is crucial to success on the web.
Our company specializes in
doing SEO on websites. We work very hard to figure out how
to make your site represent your company or organization in the
strongest manner for the Search Engines to pick up and list you.
When we design a website we automatically add these elements
into the site so that it starts out right. We always
include this within the original estimate and design so there
aren't any surprises, and so you get a solidly built website
right up front. We also work with sites we didn't design
to overhaul them and make them have much better SEO principles.
We can help you whether you want us to design your site from the
ground up, or take your existing site and make it much more
Here are some elements to
Search Engine Optimization:
Meta Tags: This is installing "tags" into the code of your
website that tells the Search Engines who you are and what you
do. Typically every page of your site should get a unique
Title, Description, and Keywords that are built into the code of
each page. We will either write these for you or work with
you to write them to make them as strong as possible.
There are also other tags that we will add to your site to get
the best results when your site is scanned or spidered by the
Content/Text: It is crucial to have the text of your site to
be as strong as possible. We will work with you to make
sure you are using your text not only as a good selling tool for
your readers, but also to strengthen the site for the Search
Engines. Good content is key to a successful website!
We will do everything we can to add good keywords into your site
to make it as searchable as possible.
Alt Tags: These are "picture" tags. If you've ever
rolled over an image and see a small bit of text pop-up, then
you have seen Alt tags. These tags add content to your
pages that the Search Engines will pick up. We will add
these picture tags and include all sorts of keywords into them
that will make your site even stronger.
There are lots of additional
elements to making a site as "optimized" or as strong as
possible for your Search Engine listings. The above is
just a sample of what we can do to your website to make you get
more traffic. If you want your site to get good listings
in the Search Engines, then this service is probably the most
important factor in the equation.
[Next Step to Marketing
Your Site: Search Engine Marketing]