Paid Advertising Plans for Internet Marketing

Paid Advertising Plans
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Very often we have clients that are looking for guaranteed amounts of traffic. These sites are usually those that are very focused on things like high dollar sales or specialty campaigns for specific events. This type of internet marketing usually cannot be done by our standard search engine marketing or site specific marketing, but requires a little more of a push through paid advertising plans.

To this end, we can offer two avenues of paid advertising plans:
Pay-Per-Click Campaigns and Advertising Research.

Pay-Per-Click Campaigns

There are many search engines that require you to pay for the top positions. These positions are usually labeled as "Sponsored Listings" on the search engines, and are the first 2 to 5 sites that are listed. They are also very often designated by colored (blue or green) boxes down the right side of a search engine. To get into these spots one must start a Pay-Per-Click campaign.

Pay-Per-Click is very much as it sounds. It means that you will pay a set amount of money every time some clicks on your link. Usually you "bid" for the spots or quantity of clicks, and can set a set limit on how much you will spend. You would choose a "word" or a "phrase" and bid against other people and sites for the top positions.

Often these types of campaigns can be done for very little money depending on the competition for a word or set of words. Words that get more traffic and are more commonly used will obviously cost more. So, it greatly depends on your field of business as to whether this will be expensive or cheap to accomplish.

The three main Pay-Per-Click networks are:

Google Ad Words (Google)

Overture Network (Overture, Yahoo, AltaVista, and InfoSpace)

MSN Network (MSN)

What do we do? We run your campaign for you. We look up the keywords you might want to use, and then make suggestions. We help you set up your account, and make sure everything is put together the way you want. And then, we track the traffic and cost of running your campaign for you.

Cost: 10% with a $50 minimum to run your campaign, plus your bidding payments direct to the appropriate network.

Advertising Research

This is exactly as it sounds. We go out on the internet and research all of the places that you can advertise your business or organization. We track every place we find that would topically match your needs and the demographic that you are attempting to target. We keep a full log of the price structures we find and the statistics that you can get in terms of traffic through each advertising opportunity. Then, we discuss with you all the options and let you decide where best to spend your money.

If you want to get the biggest bang-for-the-buck, then having us do Advertising Research for you is the way to go. We charge strictly by the hour, so this can be done in one hour or we can research extensively for many hours. Obviously, the more we do then the more well rounded the picture of opportunities we can find for you.

Do you want to buy banner ads? Do you want to do Pay-Per-Click campaigns? Do you want to place your name in key places on the internet? Without the proper research, the answer is "who knows?" Hiring our company to do Advertising Research can answer these questions for you so you can spend your money wisely!

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