to Marketing Your Site
on the Internet
Very often we have
clients that are looking for guaranteed amounts of traffic.
These sites are usually those that are very focused on things like
high dollar sales or specialty campaigns for specific
events. This type of internet marketing usually cannot be
done by our standard search engine
marketing or site specific
marketing, but requires a little more of a push through paid
To this end, we can
offer two avenues of paid advertising plans:
Pay-Per-Click Campaigns and Advertising Research.
are many search engines that require you to pay
for the top positions. These positions are
usually labeled as "Sponsored Listings"
on the search engines, and are the first 2 to 5
sites that are listed. They are also very
often designated by colored (blue or green) boxes
down the right side of a search engine. To
get into these spots one must start a
very much as it sounds. It means that you
will pay a set amount of money every time some
clicks on your link. Usually you
"bid" for the spots or quantity of
clicks, and can set a set limit on how much you
will spend. You would choose a
"word" or a "phrase" and bid
against other people and sites for the top
Often these types
of campaigns can be done for very little money
depending on the competition for a word or set of
words. Words that get more traffic and are
more commonly used will obviously cost more.
So, it greatly depends on your field of business
as to whether this will be expensive or cheap to
three main Pay-Per-Click networks are:
do we do? We run your campaign for you.
We look up the keywords you might want to use, and
then make suggestions. We help you set up
your account, and make sure everything is put
together the way you want. And then, we
track the traffic and cost of running your
campaign for you.
Cost: 10% with a $50
minimum to run your campaign, plus your bidding
payments direct to the appropriate network.
is exactly as it sounds. We go out on the
internet and research all of the places that you
can advertise your business or organization.
We track every place we find that would topically
match your needs and the demographic that you are
attempting to target. We keep a full log of
the price structures we find and the statistics
that you can get in terms of traffic through each
advertising opportunity. Then, we discuss
with you all the options and let you decide where
best to spend your money.
If you want to get
the biggest bang-for-the-buck, then having us do
Advertising Research for you is the way to
go. We charge strictly by the hour, so this
can be done in one hour or we can research
extensively for many hours. Obviously, the
more we do then the more well rounded the picture
of opportunities we can find for you.
Do you want to buy
banner ads? Do you want to do Pay-Per-Click
campaigns? Do you want to place your name in
key places on the internet? Without the
proper research, the answer is "who
knows?" Hiring our company to do
Advertising Research can answer these questions
for you so you can spend your money wisely!
to Marketing Your Site
on the Internet]